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Student Work – Samantha Szakolczay

May 22, 2011 | 2 Comments

Designed by Samantha Szakolczay | Country: United States

“For this project, students were to choose a brand of brie cheese that they felt needed to be redesigned. I chose Boursault because I felt that the brand logo and packaging was dated and was ill-fitted for such a unique cheese, rich in history.

My design objective was to not only highlight the french aspects of the brand but to also reflect on tradition while applying a vintage, yet contemporary look and feel. Additionally, there was a strong sense to maintain brand equity due to the popularity of the brand.”

Comments

2 Responses to “Student Work – Samantha Szakolczay”

  1. PixelByteDesign
    May 22nd, 2011 @ 9:46 pm

    The image of the product is very clean and nice. The colors doing it to look appetizing. If someone don’t know about this chesse trade mark, he would say the chesse come from Argentina, as the colors are very similar to this flag latin american country. Maybe a little more red color would give some highlight their French appearance.

  2. Valerio Francesco
    May 23rd, 2011 @ 3:05 am

    Really cool! The photo also are really suggestive.

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