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Student Work | Sanyukta Kothari

April 17, 2011 | 3 Comments

Designed by Sanyukta Kothari | Country: United States

“The dessert beer is called Un Peu, French for ‘a little’, which is exactly how an indulgence like this should be. It is bottled in small and slender 180 ml (6.3 fl. oz.) bottles, rather than the standard stubby 12 fl. oz. bottles, a size carefully chosen based on the unusual product category. It is also packaged in 2-packs, rather than 6-packs, as it is not boisterous frat-party beer meant to be consumed in giant quantities, but dessert beer, that calls for a more sophisticated and intimate drinking experience. Like a special date, with a close friend, or over fine conversation late into the night.

Drawing from the rich, warm colour palette of the Moulin Rouge and the ostentation, the label graphics depict the heady crescendo of flavours in the beer. The type is inspired by the French Art Nouveau typography of the late nineteenth century, and has been re-drawn and embellished to fit the modern context. The 2-pack has been designed to resemble a bag (similar to wine gift bags), perfect for gifting.”

Comments

3 Responses to “Student Work | Sanyukta Kothari”

  1. bim
    April 17th, 2011 @ 5:56 pm

    he should have call it “une petite BEER”, wich make more sens..

  2. johanna
    April 17th, 2011 @ 11:25 pm

    Beautiful pattern and colour palette.

    If the name refers to the size, the correct name would have been ”une petite” as said above.
    If it’s about a small amount, that would instead be ”un peu de”. Both sounds quite funny with the english spelling.

  3. Tuli
    April 18th, 2011 @ 5:07 am

    lovely decoration. maybe the colors remind more of chocolate than caramel..

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