Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Sarah Rouse-Higgins | Country: United States
“The Levi Strauss Barbecue Sauce Project was an ode to the roots of the company. Before taking off with denim, they also sold dry goods. I used gold rush era advertisements as the inspiration for the labels. It was important to maintain the look of the company during that time while re-marketing it for a limited edition line of barbecue sauce.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Sarah Rouse-Higgins | Country: United States
“The Levi Strauss Barbecue Sauce Project was an ode to the roots of the company. Before taking off with denim, they also sold dry goods. I used gold rush era advertisements as the inspiration for the labels. It was important to maintain the look of the company during that time while re-marketing it for a limited edition line of barbecue sauce.”
