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Student Work – Sascha Elmers

February 10, 2011 | 7 Comments

Designed by Sascha Elmers | Country: Germany

“A series of wine bottles that use simple pictographs to illustrate the relationship between the wine and the food with which it should be paired. The definitive pictographs also act to substitute the lengthy descriptions often printed on wine labels, thereby making the bottles visually appealing and minimal. On the shelf amongst other wine they stand out, and are easily read by the customer, so they’re quickly able to determine which wine they should choose with their meal.”


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7 Responses to “Student Work – Sascha Elmers”

  1. Bernardita
    February 10th, 2011 @ 8:19 pm

    It’s very very similar to the concept and graphic of “wine that loves”

  2. Nick
    February 11th, 2011 @ 7:21 am

    Shame about the ‘Wine that loves’ design – far too similar for comfort, certainly not suitable to use commercially because of the close similarity.

    The idea behind the concept is quite fun. For me it comes across as condescending though; as if we need a picture of a sheep to know that it goes well with lamb.

  3. Sylvain Allard
    February 11th, 2011 @ 7:23 am

    As mentioned in the previous comment, it is almost the exact copy of the Wine that loves concepts. strange…

  4. David
    July 13th, 2011 @ 5:33 pm

    way too close
    wine that loves was created 2008
    wein der passt was 2011
    even the name sounds close.

  5. Adji Herdanto
    July 14th, 2011 @ 5:37 am

    yep. agree with the comments above. it’s like the copycat of “Wine That Love”

  6. Sebi
    November 7th, 2011 @ 5:35 am

    LOL! What a rip off. This is way to close to “wine that loves”. He seems to copy a lot from other designers. Checked his portfolio and discovered a few logo rip offs as well.

  7. björn
    May 30th, 2012 @ 12:44 pm

    seems for me, the he might get some inspirations (the chicken and the cow) from some old mutabor designs (for example lingua universalis)

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