December 13, 2012 | 2 Comments
“A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.
We went after a minimalist no-bullshit package design, which gives the consumer nothing but the relevant. Furthermore will the package design be a necessary part of the advertising concept.”