Designed by: PepsiCo Design & Innovation
Country: United States
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Explore Fuji, an Egyptian cafe named after Japan’s Mount Fuji, known as the Prosperous or Peerless Mountain. The cafe’s branding includes a typeface with curving waves and an icon symbolizing luxury at the peak.
Explore the harmonious fusion of modern design and traditional Korean craftsmanship in KookSoonDang’s REA 2013 BORN premium distilled soju. The design carries a narrative and embodies Korean soju heritage.
The packaging’s design, featuring embossed areas and subtle spot varnish accents, not only distinguishes the Oran range on the shelf but also communicates its limited edition nature and the quality of the spirit within
Explore the history and unique packaging of Jianliang Yuanjiu Spirit, a cheap ration spirit from Jianli County, China. Produced by the Jianli Grain and Wine Co. Ltd., this spirit tells a tale of ancient tradition and resilience.
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Designed by: PepsiCo Design & Innovation
Country: United States
