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Student Work – Sophie Greve

August 3, 2010 | 4 Comments

Designed by Sophie Greve | Country: Germany

“Laundry Bag is a line of high class detergent. During research I found out that a vast amount of all detergent packaging is completely overloaded with colours, typography and additional information. The elegant design of “Laundry Bag” not only tells you for which fabric it is used, but also shows it. The letters are filled with different kinds of fabric to show immediately for what kind of material it should be used.”


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4 Responses to “Student Work – Sophie Greve”

  1. Christina
    August 3rd, 2010 @ 9:08 am

    I like the idea, but I feel the design may be a little TOO simple. It lacks personality. I’d like to see a font that’s less clean and polished, one that has more character. Instead of merely filling the type with a picture of fabric, give some texture and worn/stitched edges to the type itself (just throwing out ideas).

  2. akrok design
    August 3rd, 2010 @ 11:37 am

    on the other hand. 60 degrees would be white wash and not color. specially not jeans. people want their stuff to last.

    also, people buy this stuff based on how good it smell. ex. rain water, summer breeze.

  3. Nishant Fadnavis
    August 4th, 2010 @ 10:21 pm

    I do agree with Christina – the white space works well to define what’s being said, but the typo can be more prominent and the textures can be like a patch on one of the corners, defining the front and a side view when stacked on a shelf.

  4. Matthew
    August 16th, 2010 @ 8:41 am

    One issue for me is that (putting aside that it is a high end brand so hypothetically can offer more variety than standard brands) the product range is way to big and completely unnesscessary. A good detergent, even mid price point on the market can wash most fabrics at a range of temps.
    They have been extensively designed to do so and the results are apparent. How do i know? Becasue i work in the production of major laundry and home care brands.
    I like the idea of much classier and minimal design though. But designed minded if they had it their way (im in packaging design) would have all brands of all products looking minimal, sleek and clean with gorgeous fonts but in actual fact theres alot of research to suggest this doesnt work will all products and if its too different its counter productive.
    Aside from this still well excecuted and thoughtful review of the category.

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