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Student Work – Spencer Bigum

May 12, 2011 | 7 Comments

Designed by Spencer Bigum | Country: United States

“The design of the package was created to be simple, bold, and iconic. To make buying a battery, like buying a toy! The traditional package of the battery was reversed to first optimize the amount of space to design on and second, the removal of all plastic needed to be used on the package. A die-cut is made to show the “copper top” and the size of the battery for a visual reference as to what type – AA, AAA, D etc… in addition to the call out on the front of the package. Simple clean typography supports the idea of simple but bold and a new symbol for rechargeable was created to help promote and sell this smarter type of battery.”


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7 Responses to “Student Work – Spencer Bigum”

  1. dlv
    May 12th, 2011 @ 9:08 am

    excellent! I really like it !
    a touch of fun doesn’t hurt !

    congrats Spencer !

  2. Greg
    May 12th, 2011 @ 7:36 pm

    While I like the general look I can’t get the feeling out of my mind that these look like packages for children’s crayons instead of batteries. The hunt to create something unique, which I applaud, has unfortunately diminished the Duracell brand. You made the Duracell name large but there is not the instant recognition that these are really Duracell batteries. Duracell has the #1 brand awareness in the battery market. Why would they want to down play that?

  3. Ralev Brand Design
    May 13th, 2011 @ 2:30 am

    I’ll probably feature it in
    Great adopting of the images :)
    Simple, clean and effective.

  4. Graham Reed
    May 13th, 2011 @ 7:50 am

    Great idea!
    Could become a licensed product used when launching a product that requires batteries but has its own unique, very strong identity, think Disney, Lego etc.

  5. Jeanee
    May 13th, 2011 @ 7:25 pm

    I love the 1st three Star Wars pkg. I love that they look like crayons. We as adults use batteries for our “toys” too!

  6. Neck O'daisukey
    May 13th, 2011 @ 7:36 pm

    The question I have is – how much larger than the batteries is the (admittedly vibrant and fun) package that they come in?

    There is a ton of waste in packaging today – consider the colossal plastic clamshells that seem to be used on all kinds of small technology at warehouse club stores – though there’s also been a lot of improvement, with more minimal and much easier to recycle packages being used.

    But for a more-or-less commodity-level item like this, wouldn’t one want to go minimal and get in the way of the built-in visual brand as little as possible?

    I guess (if these are able to be used on product hangers) they could give a greater visual impact to the peg areas with these batteries. That’s the only thing that seems compelling about them though.

  7. Paul Holstein
    May 15th, 2011 @ 8:13 pm

    Brilliant. Love the concept. We need more people thinking creatively, and this is just great. Nice work!

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