Designed by: PepsiCo Design & Innovation
Country: United States
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Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Discover ‘Good Start’, a new sock brand designed to motivate. Each pack contains seven pairs of socks, each adorned with motivational quotes from famous personalities, intended to inspire a positive start to the day.
Manchester-based creative agency LOVE presents Wildmoor, a luxury blended Scotch whisky by William Grant & Sons. The modern, minimalist branding captures Scotland’s rugged beauty, creating a unique and contemporary aesthetic for whisky enthusiasts.
Explore Fen & Field’s grain-to-glass spirits brought to life by SingleDouble’s design, encapsulating the distiller’s vision of honesty and quality. The design relates to the distillery’s location and spirit-making process.
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Designed by: PepsiCo Design & Innovation
Country: United States
