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Student Work – Tiffany Shih

December 24, 2009 | 10 Comments


Designed by Tiffany Shih | Country: United States

“This is a concept for a “RePackaging” assignment in which I chose to repackage bras. The packaging was inspired by a KBG commercial in which a young man asks how to tell his girlfriend’s breast size. The answer was to simply relate them to a piece of fruit: “Are they apples, oranges, or grapefruits?”

I thought it was a hilariously cute ad and decided to create a line of bras whose packaging corresponded with the appropriate fruit sizes. A cups are apples and B cups are oranges and etc. Since the concept was very “fruity” in nature, the dingy hangers that lingerie normally came with seemed no longer appropriate as I wanted something light and playful.”




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10 Responses to “Student Work – Tiffany Shih”

  1. Kim
    December 24th, 2009 @ 10:44 pm

    blows my mind :)

  2. Diego Quintana
    December 25th, 2009 @ 2:00 pm

    Probably one of the best thought out packaging designs I’ve seen.

    Amazingly simple and simply amazing.

  3. Terese
    December 29th, 2009 @ 7:51 am

    Great idea! Love seeing inspiration take form like this.

  4. Brian Son
    December 29th, 2009 @ 2:17 pm

    I don’t understand why you would say this is well-thought out. It was a funny source of inspiration, nothing more. Though I think it was relating more to the shape/size, not to be taken literally, which is done here.

    Cute* design. The packaging itself is well done, the concept is lacking and doesn’t make sense.

    I’m curious about a girl’s point-of-view, but outside of the corresponding colors these boxes wouldn’t work. The fruits have nothing to do with the categorization of the sizes or type, it’s just for the color.

  5. Patrick
    January 21st, 2010 @ 8:13 pm

    fantastic idea, love this!!

  6. rachel
    February 14th, 2010 @ 12:36 am

    Brian, stop being such a negative nelly. It makes perfect sense and the concept I think is there. The fruits do havve to do with the categorization of size…hello! Did you read the description?

  7. Lynne
    March 5th, 2010 @ 5:00 pm

    It’s a cute idea, but I have a problem with the “light and playful” bag that the bra is housed within. One of the reasons for the “dingy hangers” is easy access to the lingerie in question. Lingerie is usually a visual AND tactile experience. Someone might want to try it on or see what it looks like before they purchase it. The translucent bag, while funky and interesting, does not seem to allow for this opportunity. The bag will work only if it opens without a fuss, and will close again without damaging anything.

    I agree that this project isn’t entirely well thought out, but it will definitely stand out from other brands. I hope the designer continues to evolve the idea and considers it from all angles.

  8. Enver
    March 20th, 2010 @ 3:53 pm

    Good idea.
    Nice design.

  9. Erica
    March 15th, 2012 @ 7:41 pm

    I think this is absolutely adorable :) Nice work! i’d buy them!

  10. seungho
    June 4th, 2012 @ 11:38 pm

    Good idea! so cute design.

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