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Student Work – Valeria Moreiro

October 20, 2010 | 4 Comments

Designed by Valeria Moreiro | Country: Argentina

“The whole idea was to conceive a metaphor of the Argentine Patagonia, so that took me to propose four different collections representing our landscape: Mountains, Woodlands, Steppe and Shore. Each collection is also catalogued according to the blends: Montaña (mountain) includes the traditional teas from camellia sinensis, Bosque (woodland) contains the tisane infusions from dehydrated flowers and fruits; Estepa (steppe) is the collection for the flavored teas, and Costa (Shore) contains tisane infusions, but from traditional aromatic herbs.

The project also proposed additional packages to the actual brand behavior: individual envelopes for restaurants and spas, single blend packages, tasting packs, wooden chests, and point of purchase displays. The whole project also went beyond packaging including tea menus and advertising which can be seen in my online portfolio.”

Comments

4 Responses to “Student Work – Valeria Moreiro”

  1. Daiana
    February 1st, 2011 @ 8:22 pm

    Muy bueno! te felicito, me encanta el detalle q tiene con cada una de las variedades de té, se nota la personalidad de cada uno.

  2. Valeria
    February 20th, 2011 @ 5:26 pm

    Muchas gracias Daiana!
    :)

  3. Denise
    October 12th, 2011 @ 3:21 am

    absolutely lovely. can´t stop looking at it.

  4. Margaux
    December 6th, 2011 @ 1:32 pm

    it’s beautiful !! I love it! =)

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