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Student Work – Vitor Lopes Leite

June 27, 2011 | 6 Comments

Designed by Vitor Lopes Leite | Country: Brazil

“This college work is absolutely conceptual. It was submitted by me as a simple proposal: To pack a feeling. I chose “Anguish”, and solved the challenge through the representation of a blood bag.

This package is the first model developed by Tetra Pak, in tetrahedral shape.”


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6 Responses to “Student Work – Vitor Lopes Leite”

  1. Claudio
    June 28th, 2011 @ 5:07 am

    Formsure it is beatufi

  2. Claudio
    June 28th, 2011 @ 5:21 am

    For sure it is beautiful, but i think it lacks some basic research. I am a graphic designer, my father is a graphic designer (specialized in packaging design) and my mother owns a blood bank in brazil. So I kind of “live” this reality… This new shape for the blood bag has no use, since it has a huge problem of storage. The bags have to be kept in refrigerators between donation and actual use in the hospital, so thats problem #1. they need to be piled in order to fit more bags inside a single refrigerator (which are special ones, and surprisingly expensive). Also, the blood has to be fractionated ( red cells, white cells, plasma, and other technical stuff) that would generate even more problems with this shape of bag. There is a another fraction of the blood that needs to stay in constant movement, in order to minimize wasting material. I could ask my ,other fornmore technical info about this, but i think i got my point. This is a delicate subject, since it has tons of technical aspects, and can’t be played as if it was a perfume flask. Btw, milk also has a ton of storage issues, and look how simple is the tetrapack shape. Be sure there are strong reasons for that. Cheers

  3. alex
    July 2nd, 2011 @ 2:09 pm

    I think the idea is great. It looks very interesting as well. Responding to the comment above, I don’t think he was trying to design a blood bag for a blood bank, I see it as a conceptual art expression of a feeling as he mentioned above, not an actual project, so I think the approach is valid, and strong. Good job

  4. Jessica
    July 2nd, 2011 @ 3:43 pm

    Hey Claudio, I think you didn’t read the explanation of this work. It is not supposed to pack blood. It would obviously be insane.
    The ideia is just to express a feeling… And Vitor did it by REPRESENTING a blood bag!
    You probably misunderstood!

    Well Vitor, I think it’s great! Congrats!


  5. Emanoel
    July 8th, 2011 @ 6:46 am

    Some people should read things first (and twice).

    Very nice concept and execution.

  6. Gila
    April 11th, 2012 @ 10:37 am

    The moment I saw this package I knew it was a student work, not because it looks amateur or something but because it has a risky conceptual feeling, that only students have and when we get into “real design world” we kind of lose it.

    Event it works or not, I personally very much like it.

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