Lovely Package

Curating the very best packaging design

Student Work – Westerdals School of Communication

March 6, 2011 | 1 Comment

Designed by Eivind Reibo Jentoft, June Saglie Holte & Rebecca Egebjerg | Country: Norway

“The brief was to make a package for Møllerens new (fictional) ecological muesli cereal series. The different flavours are Corn, Nut, and Blueberry/Black Crowberry.

The main target-group are strong, well-educated, urban women in the age 25-40, Who care about making an ecological choice for both their health and the planet’s. We named the product “Vilje”, it means WILL in Norwegian and is also a womans name.

We wanted to make something that was a clear alternative to the boring and simular competition. We focused on making a package that was easy to use and didn’t make a lot of mess for a quick breakfast. It is printed on 100% recycled paper. The design is inspired by the 1940’s propaganda posters directed towards woman and radiates energy, health and happiness.”


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One Response to “Student Work – Westerdals School of Communication”

  1. Thomas
    March 14th, 2011 @ 8:03 am

    Love the design and concept!!! kudos to you all!

    Just a little hint: You are not allowed to make food packaging with recycled paper UNLESS the food is gonna be cooked and things of such natur (like barilla pasta) becouse the karton/paper isnt clean enough to be allowed to touch food, thats one of the reason you have plastic bags in cereals (like kellogs)

    But keep the good work up! Its a Lovely Package 😀

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Lovely Package

Curating the very best packaging design