Student Work – Yunyeen Yong

September 25, 2010 | 8 Comments

“Jooze is a fictional company that manufactures fresh fruit juices, catered especially to kindergarten and primary school students. It is a company that believes that healthy eating habits should begin at a very young age.

The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand.

A simplified illustration of the fruits are to further clarify the flavours, to add visual aesthetics, and to appeal and connect to the target audience.

The juice box is shaped in an unconventional way to incorporate the essence of the logo, to gain instant recognition from the audience, and to capture their attention, especially if this product is placed alongside other juices on the supermarket shelves.”

Comments

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8 Responses to “Student Work – Yunyeen Yong”

Brian
January 10th, 2011 @ 12:09 pm

Ohhh, it’s called “Jooze” so nobody will talk bad about it! Cause then they’d be saying, “I hate Jooze.” Which sounds like “I hate Jews…” Nicely done!
Noah Doersing
January 12th, 2011 @ 11:06 am

Oh, it’s beautiful.
Carmen Eva Guzmán
January 27th, 2011 @ 7:55 pm

Genial Proyecto, me encantaria que fuese real!
Abdulsalam Almekhlafi
February 7th, 2011 @ 3:25 pm

Very nice article and good design for smart food
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Thankyou very much
Reno Martin
July 7th, 2011 @ 2:23 pm

Just lovely… such nice work! I love it!
Nadine
January 30th, 2012 @ 2:55 am

Once you got around the difficulties of effectively displaying these in a standard glass door fridge, this product would look brilliant. Very effective! I wish that Jooze was a real product. I run a primary School Canteen and I would LOVE to sell these!
kamralenz
April 13th, 2012 @ 8:56 am

cool where i get them?
Alex
September 15th, 2012 @ 1:23 pm

I would buy this in a heartbeat~! So creative!