Designed by: PepsiCo Design & Innovation
Country: United States

Sugar Daddy’s

Sugar Daddy's

Designed by Leo Burnett Dubai | Country: United Arab Emirates

Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.

Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.

Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Popular designs

Hooh Studio Designs Egoiste Brut from Kreinbacher

Hooh Studio’s creation, the Egoïste label for Kreinbacher Estate, exudes an air of sophistication. Utilizing black natural paper and metallic foil, it achieves a flawless fusion of elegance.

Designed by: PepsiCo Design & Innovation
Country: United States

Sugar Daddy’s

lovely-package-sugar-daddys1

Sugar Daddy's

Designed by Leo Burnett Dubai | Country: United Arab Emirates

Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.

Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.

Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Sugar Daddy's

Previous slide
Next slide