Lovely Package

Curating the very best packaging design

Sugar Daddy’s

December 20, 2011 | 4 Comments

Designed by Leo Burnett Dubai | Country: United Arab Emirates

Brief: Sugar Daddy’s bakery is famous for its unique cupcakes. Chefs are constantly inventing new recipes and adding it to the menu every month. The bakery wanted this uniqueness to reflect in their packaging too.

Idea: We quantified what the taste buds of our customers experienced. So for example if a cake that offered a surprise in every bite weighed 1200 grams, the packaging would read, ‘1200 grams of surprise’. We created 11 different packaging designs that were fresh, engaging and playful by using interesting typography and illustration.

Results: Customers always had a sweet smile when they saw the one-word description illustrated on the packaging. They even started collecting these cake boxes and were constantly on the lookout for new cake box designs.


Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/ on line 399

4 Responses to “Sugar Daddy’s”

  1. shilpa
    December 21st, 2011 @ 5:30 am

    very refreshing design…well done!!

  2. Noslin
    December 25th, 2011 @ 8:33 am

    I like the concept alot, well done

  3. danielle Rizkallah
    December 29th, 2011 @ 1:48 am

    Design is desire…yummy! Great designs and really a good starting point to taste those cupcakes!

  4. Amy Banks
    February 17th, 2012 @ 2:42 am

    Really love the red – really original :-)

Your Comment

Lovely Package

Curating the very best packaging design