Lovely Package

Curating the very best packaging design

Sugar Island Rum

September 22, 2014 | 1 Comment


Designed by Swig Studio | Country: United States

“In 1731, in accordance with the Regulations relating to His Majesty’s Service at Sea, British sailors were given a daily ration of rum. Coincidentally, mermaid sightings in the Caribbean rose significantly around this time. Sailors believed mermaids rescued shipwrecked sailors and brought them to Sugar Island. Many great ships have been lost at sea forever, chasing mermaids and looking for the mythical island. Swig created a brand identity and package that harks back to the colonial era while being perfectly relevant to today’s rum drinker.”

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One Response to “Sugar Island Rum”

  1. coxy
    September 30th, 2014 @ 7:43 am

    I like this. I can’t help but think that the label should be a few mm shorter though — it seems a shame that it touches the base of the inner bottle. A think a few mm gap at the bottom to see the shape of the liquid form would’ve been a nice touch.

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Lovely Package

Curating the very best packaging design