Sugar Island Rum

by Chris Zawada
September 22, 2014
36159

“In 1731, in accordance with the Regulations relating to His Majesty’s Service at Sea, British sailors were given a daily ration of rum. Coincidentally, mermaid sightings in the Caribbean rose significantly around this time. Sailors believed mermaids rescued shipwrecked sailors and brought them to Sugar Island. Many great ships have been lost at sea forever, chasing mermaids and looking for the mythical island. Swig created a brand identity and package that harks back to the colonial era while being perfectly relevant to today’s rum drinker.”

Get the latest packaging design inspiration in your inbox:

Popular designs

BARK’s In-House Creative Team Designs Dog Treat Range Inspired by Classic Breakfast Cereals

March 4, 2024

BARK has unveiled The Snack Pack, a line of dog treats with packaging inspired by classic breakfast cereals. The range includes interactive QR experiences, mascots, and fun activities, alongside a range of delicious flavors for your furry friend.

Unveiling Cultural Heritage: A Deep Dive into Armenian-Inspired Packaging Design

March 10, 2024

Discover how the linguistic legacy is explored through packaging design – a profound concept rooted in tradition and wisdom, transcending language barriers, fostering unity, and represented through Armenian calligraphy and intricate patterns.

Radiant Redesign of Sundrop Raisins Packaging

April 12, 2024

This concept by Joost Identities underlies the redesigned packaging for Sundrop Raisins. In this design, the grape acts as the central point

Elmwood Revamps Whiskas: A New Brand Identity and Packaging Design for the Digital Age

March 8, 2024

Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.

Harry Brompton’s Iced Tea Unveils New Packaging Design by Gency

April 9, 2024

Discover the vibrant new look of Harry Brompton’s Iced Tea, masterfully redesigned by Gency, and taste the summer with the introduction of their refreshing new Summer Berries flavour. Dive into a world where design meets deliciousness and experience the finest RTD tea.