Lovely Package

Curating the very best packaging design

Sunbites

September 10, 2011 | No Comments

 

Designed by Ziggurat Brands | Country: United Kingdom

“Sunbites had been entirely functional, generic and a bit ‘no fun’ – labouring their wholegrain credentials until they had lost all sense of being as tasty as they actually are. We injected a big bright sunburst, changed the focus of the messaging from ‘healthy balance’ to ‘YUMMY’ and introduced the idea that eating wholegrain could easily be a pleasure rather than a punishment. With increased sales of 84% one could argue it’s actually more of an extraordinary pleasure.”

Comments


Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-includes/class-wp-comment-query.php on line 399

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors