Lovely Package

Curating the very best packaging design

Sunshine Enema

February 12, 2010 | 6 Comments

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Designed by Jeremy & Erin Fortes | Country: United States

“The face of Marrow is three people. But behind the scenes there are about twenty of us with a strong background in branding and design from all disciplines – from naming and writing, to print and packaging, to interactive and animation (not to mention music production, which is really what this is all about!)

We realized that it was essential for us to bring the same kind of inspiration to the branding of our own work as we would expect ourselves to deliver to any of our clients. Our first CD, ‘Quiet Desperation’, was beautifully designed, but it was still just a CD – and CD’s aren’t enough anymore. Thinking outside of the CD case was liberating.

We started brainstorming knowing two things – we wanted our music on a USB drive and we wanted the packaging to be humorous –  a bright, glossy coating to the darker themes of the music. After about an hour, the plans for ‘Sunshine Enema‘ were fully realized – we would have a USB drive shaped like a pill nestled inside a pill bottle. Cotton and child proof cap, of course. The bottle would be sold inside of our own Marrow prescription bag, along with a t-shirt if desired. The bag would be stapled closed with our custom “dosing instructions” to aid any listener in how to use their new medicine, along with contraindications, common uses, and warnings to let the prescribed know that “There is no recommended dose. You are on your own.”

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Comments

6 Responses to “Sunshine Enema”

  1. Josh
    February 24th, 2010 @ 12:04 pm

    Freakin’ brilliant!

  2. niki
    February 25th, 2010 @ 12:41 am

    wow. this is truly awesome. i hope this becomes a trend, fascinating packaging that overlooks CDs completely. CDs are the past, baby!

  3. Endy Daniyanto
    February 25th, 2010 @ 1:26 am

    Awesome! Definitely a fresh idea!

  4. Tom Riddle
    March 12th, 2010 @ 10:52 pm

    love your colour and idea~

  5. Dany Valencia
    May 8th, 2010 @ 5:28 pm

    AMAZING !

  6. Rebecca Yzaguirre
    May 27th, 2010 @ 1:43 am

    My boyfriend received one of these at his album release from these guys. It has to be one of the most clever album packing and bonus items I’ve seen yet! The shirt design (not shown) is really captivating as well. A+

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