Lovely Package

Curating the very best packaging design

Superdrug Nappies

February 24, 2010 | 2 Comments

super1

Designed by Burst | Country: United Kingdom

“The Superdrug Nappies range is a part of the overall baby range, design update that burst did this year. It is carried across nappies, toiletries, wipes and accessories. We chose a bold iconic graphic animal theme to work across the range, reminiscent of children’s board books to engage both mother and child. The simplified iconic animals images help identify the products on shelf and aid partners and family when purchasing i.e. “The red elephant pack”. And the large bold use of type for the age also helps identify which product to select. The packs simplicity is far removed from the chaotic graphic mess that dominates the nappy sector.”

super2

Comments

2 Responses to “Superdrug Nappies”

  1. Nick Cloth Nappies
    April 26th, 2010 @ 5:49 pm

    Lovely product, love the simplicity it’s been packed in and the design as well.

  2. khanhmtcn
    May 2nd, 2012 @ 8:36 pm

    my work related to pharmaceutical.
    such products. I like

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