Superdrug Nappies
February 24, 2010 | 2 Comments
Designed by Burst | Country: United Kingdom
“The Superdrug Nappies range is a part of the overall baby range, design update that burst did this year. It is carried across nappies, toiletries, wipes and accessories. We chose a bold iconic graphic animal theme to work across the range, reminiscent of children’s board books to engage both mother and child. The simplified iconic animals images help identify the products on shelf and aid partners and family when purchasing i.e. “The red elephant pack”. And the large bold use of type for the age also helps identify which product to select. The packs simplicity is far removed from the chaotic graphic mess that dominates the nappy sector.”
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2 Responses to “Superdrug Nappies”
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April 26th, 2010 @ 5:49 pm
Lovely product, love the simplicity it’s been packed in and the design as well.
May 2nd, 2012 @ 8:36 pm
my work related to pharmaceutical.
such products. I like