Svedka Vodka
March 16, 2009 | 9 Comments
Designed by ESTABLISHED | Country: United States | Fonts used: custom type, Snell Roundhand.
“The new bottle for Svedka imported Swedish vodka had to be bilingual: It needed to speak to younger scenesters who consider themselves “in the know” and hang out at trendy nightspots as well as an older, more affluent consumer who likes to have a drink at home. This meant the packaging had to look equally attractive lit up on the back-bar of a hip club as well as lining a club store’s shelf, said Marina Hahn, svp, marketing for Spirits Marque One, Svedka’s U.S. importer.”
“The Svedka bottle redesign hinged on a combination of two simple details, a glass “collar” that rests underneath the cap and a tapered body. Together, they “create a sophisticated look subtle enough to allow the bottle to stand out at any chic bar while retaining its mass market appeal,” Hahn said. Innovations in technology allowed the brand and its design agency Established, New York, to create a sleek shape to reflect a more-premium look. This minimalist aesthetic also echoes the brand’s Swedish (read: quality, imported) heritage. The design also boosts brand name visibility. Showcasing “Svedka” against a colored band ensures that it can be read regardless of one’s environment or liquor level.”
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9 Responses to “Svedka Vodka”
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March 17th, 2009 @ 9:47 am
Really?!
I mean, I digg the type, and it all feels beautifully appropriate, and refined, but seriously… Bite me off a piece of that Hangar 1…
March 17th, 2009 @ 1:05 pm
oh dear, I hope this doesn’t mean the price is going to increase. I’m all for lovely packaging, but my husband and I buy Svedka because it tastes damn good and is inexpensive.
June 3rd, 2009 @ 1:08 am
Hi, im swedish. The flag isn’t correct.. research anyone? Wouldn’t sell in sweden with that design, not contemporary enough.
/s
July 19th, 2009 @ 7:33 pm
Hey S,
the color looks correct in person.
June 18th, 2010 @ 4:45 am
I do agree with Dan, it looks correct to me to me too and i’m black I don’t think he’s swedish.
November 19th, 2011 @ 4:58 pm
Looks right to me and i am white
January 4th, 2012 @ 2:26 pm
So silly
New York own brand and call it Swedish…
October 30th, 2012 @ 2:35 pm
Svedka is made in Sweden, but the companys headquarter is in NYC.
November 24th, 2013 @ 8:21 am
Is present in Italy?