Sweet’s Gourmet Taffy

December 22, 2008 | 3 Comments

Designed by Struck | Country: United States | Fonts used: FF Golden Gate Gothic, Neutraface

“Sweet’s Candy needed a rejuvenation for their century-old product and a face lift for their decades-old packaging. Something to match the quality of the product and launch it into a category all its own, Gourmet Taffy. The solution came in the form of the Sweet’s custom Taffy Twist Box. This unique design leveraged the talents of a local manufacturer to get out-of-country prices at an in-state establishment. As a result, Sweet’s has now sold over 750,000 units and counting of Signature Series products based on design alone. Now that’s tasty.”

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