Lovely Package

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Swiss & Global

April 4, 2010 | 5 Comments


Designed by f-o-r-m-e | Country: Italy

“We designed this package for our client Swiss & Global Asset Management. They are dedicated asset managers in Switzerland and worldwide and every year they make a little Easter present for their clients. They usually send some particular sweets from Sicily and we usually create a very simple package for them. On October 2009 they changed their company name – formerly Julius Baer Asset Management – so they decided to use the gift to communicate to their clients that the company name changed, but not the quality of their service. We decided to change the package to support this really important concept. We used a very beautiful kind of paper, Arjowiggins Skin, and a very refined illustration. All printed in Pantone Silver. We also used a “more vertical” form so that you think – also because of the illustration – that you’ll can find a chocolate egg inside. But when you open the package you find a card saying you ‘E’ cambiata la forma, non la sostanza’ (The form has changed, not the substance).”




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5 Responses to “Swiss & Global”

  1. Sabrina
    April 5th, 2010 @ 4:36 am

    Looks like this is at least “heavily inspired” by Sanna Annukka’s work (

    Nice use of the Archer typeface, it suits well this kind of illustration.

  2. Style1
    April 5th, 2010 @ 4:39 am

    This is a fake of Sanna Annukka Style!

  3. MP
    April 5th, 2010 @ 10:57 am

    Please, this is not a fake of Sanna Annukka’s illustrations, but it’s a project that
    makes use of that kind of style. There are a lot of illustrations made using this kind of style, but for sure ones from Sanna Annukka are great!

  4. joppino
    April 6th, 2010 @ 12:29 am

    This is a fake of Sanna Annukka Style!

  5. Dean
    June 25th, 2012 @ 8:25 am

    Sanna Annukka does not own this style of illustration. I find it very odd people are saying it is a copy !

    Good, simple design work for a corporate client.

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