Confectionery Packaging Design, Food Packaging Design

Swoon Cookie Crafters

by Chris Zawada
December 27, 2011
25024

“Originally called PS-Sweets, this custom sugar-cookie maker was ready for a complete rebrand to spur new business nationwide and position the company for the future. We created a new name, color palette and more elevated look and feel (via letterpress printing primarily) for the packaging and identity that embodied the premium fun of the product. To keep costs containable for this small company, we elected for a ready-made box and put effort into a custom band to enclose it.”

Get the latest packaging design inspiration in your inbox:

Popular designs

Waikulu Distillery’s Unique Agave Spirit Packaging Design: A Blend of Traditional Tequila and Hawaiian Sensibilities

February 8, 2024

Discover the unique packaging design of Waikulu Distillery’s Maui-based agave spirits. Combining traditional tequila packaging with Hawaiian authenticity, CF Napa designed a custom bottle, logo, and tasting glasses, featuring a teal gradient and agave plant motif.

Inverey: A Unique Barrel-Aged Scottish Gin Packaging Design

January 30, 2024

Inverey stands out with its image that captures the essence of the rugged Highland countryside. Breaking away from the norm, the label design does not feature the traditional tartan. Instead, it presents an organised structure of intertwining circles, rhombuses, four-pointed stars and dots born out of their intersection.

Steven Noble’s New Kraken Rum Label Illustration Features Sydney Landmark Destruction

February 18, 2024

Steven Noble illustrates the new Kraken Rum label, “The Kraken vs. Sydney,” featuring the Beast devastating Sydney Harbour Bridge. The artwork, showcasing bespoke label shapes and embossed detailing, was hand-drawn in a scratchboard woodcut style.

Rebranding Mayawell: A Blend of Mexican Heritage and Healthy Living

February 15, 2024

Discover Mayawell, a Mexican-owned beverage company that celebrates its heritage with natural, organic, and prebiotic drinks. The rebranding strikes a balance between traditional elements and contemporary design, offering a unique, healthy alternative to traditional sodas.

Introducing Nasbah: Egyptian Product Packaging Design

March 9, 2024

Uncover how the Egyptian product “Nasbah” is taking a contemporary approach to package design, making a mark in the local market. Learn how the design strategy influences consumer perception and enhances product appeal.