Tango
January 7, 2009 | 3 Comments

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“Transforming a chip-shop brand into a hero brand – and making 14 year-old boys feel like 18-year olds – by telling a story about ‘rebellion’.”
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3 Responses to “Tango”
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January 8th, 2009 @ 4:17 am
[...] via Lovely Package [...]
January 10th, 2009 @ 2:52 pm
tango was created by coca cola for the nazi german market pre 1941. the intent was to circumvent any embarrasing photo ops with nazi germans drinking the real thing. this is fact.
January 11th, 2009 @ 11:38 am
The story is slightly mixed up, it was Fanta not Tango. And it wasn’t created for those reasons, rather the economic blockade meant Coca Cola plants in Germany couldn’t get the ingredients for Coke.