Lovely Package

Curating the very best packaging design

Tango

January 7, 2009 | 2 Comments

tango1

Designed by Brandhouse | Country: United Kingdom | Font used: a modified Franklin Gothic.

“Transforming a chip-shop brand into a hero brand – and making 14 year-old boys feel like 18-year olds – by telling a story about ‘rebellion’.”

tango2

Comments

2 Responses to “Tango”

  1. james
    January 10th, 2009 @ 2:52 pm

    tango was created by coca cola for the nazi german market pre 1941. the intent was to circumvent any embarrasing photo ops with nazi germans drinking the real thing. this is fact.

  2. harry
    January 11th, 2009 @ 11:38 am

    The story is slightly mixed up, it was Fanta not Tango. And it wasn’t created for those reasons, rather the economic blockade meant Coca Cola plants in Germany couldn’t get the ingredients for Coke.

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors