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June 15, 2010 | 11 Comments

Designed by Pergamen | Country: Slovakia

“In 2009 Karloff, a premium Slovak producer and distributor of spirits and wines decided to change the design of a popular Tatratea. Design studio Pergamen created a new bottle, symbol and design for this strong Slovak spirit. Inspiration for the shape of the bottle was a therm flask used in Tatra Mountains resorts. Easily identified silhouette with no bottle neck is accompanied by a symbol “T” that is inspired by traditional wood-carving and jewel-making. The initial contains solar symbols for the circle of life, symbols of love, happiness, fertility etc. Simple (but distinct) colour scale helps to identify particular kinds of Tatratea according to the volume of alcohol. A limet-green glass of Tatratea 32 underlines its citrus flavour. A gentle peach tint of Tatratea 42 respects the presence of a white tea. The legendary 52 with extracts of black tea occupies the black bottle. Forest fruits in Tatratea 62 are softened by a glass with forest fruits colour. The strongest Tatratea 72 has a titan metallic look. The aim of re-design of Tatratea was to accent the brand essence: “Strong original from the heart of Tatra Mountains”.


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11 Responses to “Tatratea”

  1. Oliver
    June 16th, 2010 @ 1:15 am

    sorry … this looks for me like a packaging for a hair shampoo …

  2. martin
    June 16th, 2010 @ 12:09 pm

    pekne chlapci, good job

  3. martin
    June 16th, 2010 @ 12:12 pm

    but…a little touch of that shampoo is true – plastic lid?

  4. akrok design
    June 17th, 2010 @ 3:38 pm

    yeah, it does has “shampoo” look all over it.

  5. andrew
    July 13th, 2010 @ 10:30 am

    i think you guys are thinking of thymes.

  6. HCman
    January 12th, 2011 @ 6:24 am

    Well, Slovaks ARE “shampoo people”, so it’s all OK 😀

  7. George
    March 11th, 2011 @ 1:55 am

    Beautiful design; where can i get some more ? Whooooooooooo

  8. Tom Jones
    November 4th, 2011 @ 9:49 am

    Avant Garde imports is selling this in the United States!!

    This product is amazing.

  9. Jozef
    October 18th, 2012 @ 6:03 am

    Guys, It might looks to you as shampoo, until you actually hold one in hands.

    The plastic lid is a shame, but it is costeffective, and I promise you would need it again once you open the bottle.

    It is a drug very addictive :-) tastes enourmously attractive, you can not resist until you drank all of the supply you currently have, trust me…

  10. Eric
    October 22nd, 2012 @ 9:06 am

    Maybe it’s pretty like a shampoo bottle, but the taste is even more attractive! It’s delicious and the high octane varieties will knock your socks off. You don’t drink Tartatea, you use it.

  11. luca
    December 24th, 2012 @ 12:22 pm

    eccezzionale buonissimo peccato in italia non si trovi….come posso ordinarlo?????

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Lovely Package

Curating the very best packaging design