Designed by Jesse Kirsch | Country: United States | Font: Lubalin Graph

“Strong typography and a sharp color palette define this packaging system for a line of 6 scented soaps. The bright white of the sleeve evokes a feeling of cleanliness, while the interior box conveys the color of the ingredients used to make the soap. The initials of each scent’s name, die cut on the outside sleeve, allow the color of the box below to show through. A small narrow opening at either end invites the consumer to smell the soap without having to open the box. The product itself echoes its packaging with matching initials recessed into the surface of each bar.”