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Tesco Herbal Tea

April 20, 2012 | 5 Comments

Designed R Design | Country: United Kingdom

“R Design was briefed to redesign and realign Tesco’s standard fruit and herbal tea range.

In a growing and evolving market, messages and product benefits were often being confused and overlooked by busy consumers.

Our creative direction was to strip back all the graphic confusion and clearly and simply to communicate the product, variety and benefits.”

“We decided to do this by creating a unique contemporary illustrative approach and colours that convey the product flavour. Because it is a very graphically busy fixture it was also important to achieve a strong on shelve standout in a strong and confidant manner.

The new design creates a modern and contempory theme that is more intune with both the market and the consumer.”

Comments

5 Responses to “Tesco Herbal Tea”

  1. Sofia
    April 23rd, 2012 @ 12:06 am

    Doesn’t this look exactly like Sanna Annukka’s illustrations? http://www.sanna-annukka.com/

  2. Teresa
    April 23rd, 2012 @ 9:26 am

    Sofia, I was thinking the exact same thing. I still have my Sanna Annuka M&S tins, and if not exactly a copy, it clearly channels those tins.

  3. imane
    April 23rd, 2012 @ 11:03 am

    May be they are the creators.. lol

  4. Edel
    April 23rd, 2012 @ 1:00 pm

    Agree with Sofia, I thought it must be Saana’s work when i saw these on the dieline weeks ago.

  5. Emilie
    April 24th, 2012 @ 1:07 pm

    Sure ! That’s the same work as sanna annukka !

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