The Bottle of Wits
February 22, 2012 | 8 Comments
Designed by Helms Workshop | Country: United States
When you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to work with Tim League and the team at Alamo Drafthouse Cinemas.
In looking at developing an identity for Alamo’s in-house branded wines, we quickly decided that it would be impossible to sum up everything that makes the Alamo unique in a single packaging system. Why not redesign the wine each year, based on a film that aligns with the brand? Alamo’s 2012 offering became two wines inspired by The Princess Bride, in honor of the 25th anniversary of the film.”
“As fans will recognize, “The Bottle Of Wits,” is derived from the iconic “battle of wits” scene when Westley first rescues Princess Buttercup from Vizzini and his henchmen. The custom wine line includes two varietals: “Inconceivable Cab” and “As You Wish White”.
“The “Battle of Wits” sequence between Cary Elwes and Wallace Shawn easily stands toe-to-toe with “the Sideways Spit Bucket” and “The Silence of the Lambs Chianti slurp” as wine’s shining moment in film,” said Alamo CEO and Founder Tim League. Workshop worked to pack the full scope and wonder of the film experience into the packaging.”
Comments
8 Responses to “The Bottle of Wits”
Your Comment
Quick Navigation
Search
Follow Us
Categories
- Alcohol
- Athletics
- Automotive
- Beverage
- Books
- Confectionery
- Electronics
- Entertainment
- Fashion
- Food
- Health & Beauty
- Home
- Industrial
- Miscellaneous
- Office
- Recreation
- Sports
- Student Work
- Tobacco
- Toys
- Uncategorized
- Vintage
Archives
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
February 24th, 2012 @ 5:38 am
Absolutely LOVE this packaging solution. Clean, retro, and I love the concept itself. Great work!
February 27th, 2012 @ 10:03 am
I love everything single aspect of this packaging. The graphic design is flawless. Bold, Bright, and complex. This is for a sure a product I would purchase purely based on design.
April 10th, 2012 @ 9:42 pm
I love when people take a chance and it looks like this. I want it. Where can I buy it?
May 8th, 2012 @ 7:23 pm
I love this! Can we buy it somewhere?
May 11th, 2012 @ 12:01 am
This, Ladies and Gentlemen, is a Must Have By Design.
May 11th, 2012 @ 12:02 am
By the way the term “Your comment is awaiting moderation.” is rather inappropriate while talking about wine.
July 17th, 2012 @ 7:19 am
I think Alamo Drafthouse is selling this now, i saw a sugn for it in the theater.
August 10th, 2012 @ 3:35 pm
Love it! Is this on he market and can I buy one?