The Bottle of Wits

February 22, 2012 | 8 Comments

When you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to work with Tim League and the team at Alamo Drafthouse Cinemas.

In looking at developing an identity for Alamo’s in-house branded wines, we quickly decided that it would be impossible to sum up everything that makes the Alamo unique in a single packaging system. Why not redesign the wine each year, based on a film that aligns with the brand? Alamo’s 2012 offering became two wines inspired by The Princess Bride, in honor of the 25th anniversary of the film.”

“As fans will recognize, “The Bottle Of Wits,” is derived from the iconic “battle of wits” scene when Westley first rescues Princess Buttercup from Vizzini and his henchmen. The custom wine line includes two varietals: “Inconceivable Cab” and “As You Wish White”.

“The “Battle of Wits” sequence between Cary Elwes and Wallace Shawn easily stands toe-to-toe with “the Sideways Spit Bucket” and “The Silence of the Lambs Chianti slurp” as wine’s shining moment in film,” said Alamo CEO and Founder Tim League. Workshop worked to pack the full scope and wonder of the film experience into the packaging.”

Comments

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8 Responses to “The Bottle of Wits”

Huemor Designs
February 24th, 2012 @ 5:38 am

Absolutely LOVE this packaging solution. Clean, retro, and I love the concept itself. Great work!
Jordan
February 27th, 2012 @ 10:03 am

I love everything single aspect of this packaging. The graphic design is flawless. Bold, Bright, and complex. This is for a sure a product I would purchase purely based on design.
Sandra
April 10th, 2012 @ 9:42 pm

I love when people take a chance and it looks like this. I want it. Where can I buy it?
Danielle
May 8th, 2012 @ 7:23 pm

I love this! Can we buy it somewhere?
Frog
May 11th, 2012 @ 12:01 am

This, Ladies and Gentlemen, is a Must Have By Design.
Frog
May 11th, 2012 @ 12:02 am

By the way the term “Your comment is awaiting moderation.” is rather inappropriate while talking about wine.
Thao
July 17th, 2012 @ 7:19 am

I think Alamo Drafthouse is selling this now, i saw a sugn for it in the theater.
Donna
August 10th, 2012 @ 3:35 pm

Love it! Is this on he market and can I buy one?