Lovely Package

Curating the very best packaging design

The Chalice

September 23, 2011 | 6 Comments

Designed by Studio Lost & Found | Country: Australia

“The Chalice wine labels were designed for Margaret River producer Chalice Bridge Estate.

The Chalice is an icon range of prestige and perfection. These limited release wines represent the Holy Grail of winemaking, and incorporate select parcels of the finest fruit from the Chalice Bridge single vineyard estate in Southern Margaret River. The wine is barrel-fermented and left for fourteen months in new French oak barriques to develop its superior flavours.

The elegance and simplicity of the design reflects the premium positioning of this product.

Printed 4x PMS on Fasson Antarctic White uncoated vellum paper, with matt gold and silver foil, sequential bottle numbering, and a high-build clear silkscreen varnish.

The label printers Supa Stik won Gold in the Offset Roll Fed Label – Wine & Beverage Category at the 2011 Print Industry Craftsmanship Awards WA.”

Comments

6 Responses to “The Chalice”

  1. Elf M. Sternberg
    September 23rd, 2011 @ 8:46 am

    I know you have no control over this, but the photography in every shot using consistent lighting. This gives the silver leaf an equally consistent “gradient” effect, which makes it difficult for someone to properly assess the experience of what looks to be some very lovely artwork.

  2. Eduardo Inácio
    September 23rd, 2011 @ 12:24 pm

    The elegance and simplicity this is pack.

  3. akrok design
    September 26th, 2011 @ 11:48 am

    elegant, yes.

  4. Daniel McKeating
    September 30th, 2011 @ 5:06 am

    Thanks for your feedback and kind words guys, much appreciated!

  5. David
    November 22nd, 2011 @ 4:54 am

    Beautiful work, but I’m thinking that the labels are too low on the bottles. I don’t see how any production line can place the labels on the bottles that low. Would be great if it did work. Again… great work though.

  6. Daniel McKeating
    January 24th, 2012 @ 5:43 am

    Hi David,

    Many thanks for your kind words.

    You’re spot on… applying labels this low was certainly a challenge, but thankfully we managed to achieve the result that we were looking for.

    We selected two beautiful bottles from Saver Glass (France) for the job. The bottles that we chose have label panels that start approximately 5mm above the base of the bottle. By comparison, most other bottle manufacturers have label panels that start at around 12 – 15mm above the base of the bottle.

    We managed to find a mobile label applicator in Margaret River that could handle the label application side of things for us. The labels ended up being applied about 8mm above the base of the bottle which looks fantastic.

    Kind Regards,
    Daniel McKeating.

    Creative Director, Studio Lost & Found.

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