Lovely Package

Curating the very best packaging design

The Cloud Factory

March 21, 2012 | 7 Comments

Designed by Biles Inc. | Country: United Kingdom

“UK wine producer and distributor Boutinot UK, are launching a new addition to their portfolio with the introduction of “The Cloud Factory”, a Sauvignon Blanc from Marlborough, New Zealand. With grapes sourced from the cool Waihopi Valley in Southern Marlborough, the elegant wine is alive with aromas of stone-fruits and minerals, with flavours of guava and lime.”

“The name itself was chosen to evoke New Zealand, the “Land of the long White Cloud”, with packaging designed by branding and design specialists, Biles Inc.”

“When asked where inspiration for the label design came from, Anthony Biles, the agency creative director said, “We imagined what a cloud factory might look like, and this is our vision. The unique lettering was crafted by hand to compliment the illustration style and name, using whimsy and originality to create shelf impact, while at the same presenting a compelling consumer proposition around the magical story of this wine.”


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7 Responses to “The Cloud Factory”

  1. weegee
    March 22nd, 2012 @ 7:11 am

    LUV IT
    g: )

  2. Des
    March 23rd, 2012 @ 1:55 pm

    Hmm, seems like more of a movie title for a new Monty Python movie than a wine label? Nothing about this says quality wine.

  3. Pau_O
    April 1st, 2012 @ 8:59 am

    I’d love to taste this wine!

  4. Richard Gooch
    April 7th, 2012 @ 1:02 am

    Refreshingly different. Wine labels have looked like wine labels for far too long!

  5. AnnA
    April 7th, 2012 @ 3:34 am

    Oh this is super cool!!! I’d pick it up… although I’m a Sauv Blanc drinker!!! Would like to read back of pack to see how they carry on the theme. Label shape is nice att to detail.

  6. Janice
    July 10th, 2012 @ 2:04 pm


  7. Laura
    May 27th, 2013 @ 10:03 am

    Lovely packaging. And delicious wine too.

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Lovely Package

Curating the very best packaging design