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The Divining Rod

June 11, 2012 | No Comments

Designed by Chanda Williams | Country: United States

“Brand  and Package Design for “The Divinging Rod”. The first new brand for Charles Krug/C. Mondavi & Family Wines in over 50 years.

The winemaker and family member Marc Mondavi is a skilled “water witch/dowser” (the ability to locate water far beneath the ground using divining rods) and has aided in vineyard development for the company. Divining is first recorded in history around the 15th century — thus the imagery I developed for the brand.”

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Lovely Package

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