Lovely Package

Curating the very best packaging design

The Farm

August 17, 2010 | 1 Comment

Designed by brainCELLS | Country: Australia

“This wine label design is inspired by a well-known surf break in the South of Western Australia. The illustration, inspired by the iconic Mambo surfwear brand is reminiscent of the 60s when every good long board surfer had a VW combi to match. The surf break is well known to residents of the Margaret River region and seemed like the perfect inspiration for a wine that would target a younger demographic. The wine, from Watershed Wines Margaret River has good standout on the shelf due to its bright colouring and individual design.”

Comments

One Response to “The Farm”

  1. Caff
    August 17th, 2010 @ 7:02 pm

    I probably fit into the target market so I saw this on the shelf, thought “That looks fun”, and because I like wine from that region, I bought it. Not a bad drop either. Lots of wine seems confusing and even when it’s of a lower price point, like it’s trying to be kept within the realm of wine enthusiasts.
    Labels like this would definitely draw in new customers.

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Lovely Package

Curating the very best packaging design


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