The Farm

August 17, 2010 | 1 Comment

“This wine label design is inspired by a well-known surf break in the South of Western Australia. The illustration, inspired by the iconic Mambo surfwear brand is reminiscent of the 60s when every good long board surfer had a VW combi to match. The surf break is well known to residents of the Margaret River region and seemed like the perfect inspiration for a wine that would target a younger demographic. The wine, from Watershed Wines Margaret River has good standout on the shelf due to its bright colouring and individual design.”

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One Response to “The Farm”

Caff
August 17th, 2010 @ 7:02 pm

I probably fit into the target market so I saw this on the shelf, thought “That looks fun”, and because I like wine from that region, I bought it. Not a bad drop either. Lots of wine seems confusing and even when it’s of a lower price point, like it’s trying to be kept within the realm of wine enthusiasts.
Labels like this would definitely draw in new customers.

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