Lovely Package

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The Farm

August 17, 2010 | 3 Comments

Designed by brainCELLS | Country: Australia

“This wine label design is inspired by a well-known surf break in the South of Western Australia. The illustration, inspired by the iconic Mambo surfwear brand is reminiscent of the 60s when every good long board surfer had a VW combi to match. The surf break is well known to residents of the Margaret River region and seemed like the perfect inspiration for a wine that would target a younger demographic. The wine, from Watershed Wines Margaret River has good standout on the shelf due to its bright colouring and individual design.”

Comments

3 Responses to “The Farm”

  1. Caff
    August 17th, 2010 @ 7:02 pm

    I probably fit into the target market so I saw this on the shelf, thought “That looks fun”, and because I like wine from that region, I bought it. Not a bad drop either. Lots of wine seems confusing and even when it’s of a lower price point, like it’s trying to be kept within the realm of wine enthusiasts.
    Labels like this would definitely draw in new customers.

  2. The Farm wine: Margaret River on a wave | Asian Correspondent
    September 9th, 2010 @ 8:31 pm

    [...] month. Tobias Brunt of Direktorenhaus, a new art house/gallery likes The Farm Classic Red 2008; http://lovelypackage.com/the-farm/  or http://www.direktorenhaus.com [...]

  3. Package Design # Tarallucci, Grafica e Vino | IPSE PIXEL
    September 16th, 2010 @ 11:40 pm

    [...] The Farm [...]

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