September 10, 2013 | No Comments
Designed by Pearlfisher | Country: United Kingdom
“Task: To create a new standout and authentic whisky brand for the Russian market and beyond that would help make the world of whisky accessible.
Scope: Strategy, brand identity, naming, brand language and tone of voice, structure and graphics.
Solution: The new brand and packaging design challenges the category standards and creates a new language for the whisky market. The brand equities are ownable to the Gild and designed to work as recognisable signposts for the whisky community. The brand identity, inspired by letterpress, is bold and authentic and communicates a high level of craftsmanship, clarity and refinement. The name refers back to the guilds of London – the masters and the craftsmen – but has a double meaning with ‘gild’ also referring to the gold standard. The bottle states that the whisky is ‘conceived in London, born in Scotland’ to establish its Western heritage and desirable credentials that the primary Russian audience is seeking.”