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The Good Stuff

June 18, 2012 | 5 Comments

Designed by Estudio Marisa Gallén | Country: Spain

“The Good Stuff is a brand of gourmet products from the Mediterranean area. The Good Stuff gave us the key to building the identity. The Good reinforces the idea that everything Olea offers is of good quality.”


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5 Responses to “The Good Stuff”

  1. Vibri Wulandari
    June 18th, 2012 @ 8:35 am

    Olive oil packaging that looks like perfume bottles. I’d buy them just for the bottles!

  2. Thomas Adcock
    June 20th, 2012 @ 9:48 am

    There needs to be more variation among the interrelated products.

  3. akrok design
    June 20th, 2012 @ 10:37 am


  4. Miles
    June 22nd, 2012 @ 4:42 pm

    One naming device rolled out across multiple products, a good brand does not make.

    Personally I feel it has zero taste appeal, looks very clinical for food.

    Would be cheap to produce though, thats awesome.

  5. nancy
    July 3rd, 2012 @ 5:58 am

    simple and effective, although it looks very like the Selfridges own label packaging that was launched a few years ago…

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