Lovely Package

Curating the very best packaging design

The Great Bonza

March 8, 2016 | No Comments

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Designed by United Power | Country: Sweden

“Bonza is an Australian expression that describes the feeling that spread through the body before you exclaim “hurray!”. Something is bonza if it is superb and amazing, but at the same time laid back and relaxed. People and places can be bonza. This wine is. Therefore, it was namned The Great Bonza. The wine is produced in Australia by renowned Quarisa Wines, and it is powerful and nuanced, with hints of black currant, black cherry, licorice and coffee.

For the design the client wanted something playful and colorful. We got catchwords like: cheerful and retro. The latter, as producer John got a retro feel of the name. The client also wanted to relate to the Australian origin.

So we thought: since the wine is powerful in flavour, and The Great Bonza is a quirky name for a wine – why not use a quirky Australian circus? The design is playful with a nod to the classic image of the boxing kangaroo. We chose happy and bright colors that are perhaps a little unexpected in the context. We wanted the box to stand out on the shelf, but also add to the atmosphere at the dinner table – a truly colorful exterior for a truly colorful wine.”

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