November 2, 2011 | 7 Comments
Designed by Toast Design | Country: United Kingdom
The Grown Up Chocolate Company had created a range of luxury hand-made chocolate bars inspired by childhood favourites. This company and its wonderful bars offered a unique way of satisfying the most discriminating chocoholic, but needed to be branded and designed to ensure the customers experience started before they even tasted the goods – so they turned to Toast Design.
Toast Design created concepts that centred on the core benefit of the product – a delectable hand-made chocolate experience that you haven’t felt since you were a child and receiving chocolate as a gift or treat. Taking that nostalgic feeling but applying it to the grown up audience meant we created a brand that captured the joy of receiving something special but at the same time reminding them that this was no children’s treat – this was a grown up pleasure.
The branding was then applied to a website and monthly chocolate tasting club packaging, as well as the individual chocolate bars packaging. As part of the brands launch we created an exhibition stand with associated POS and shipper units.