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The Grown Up Chocolate Company

November 2, 2011 | 7 Comments

Designed by Toast Design | Country: United Kingdom

The Grown Up Chocolate Company had created a range of luxury hand-made chocolate bars inspired by childhood favourites.  This company and its wonderful bars offered a unique way of satisfying the most discriminating chocoholic, but needed to be branded and designed to ensure the customers experience started before they even tasted the goods – so they turned to Toast Design.

Toast Design created concepts that centred on the core benefit of the product – a delectable hand-made chocolate experience that you haven’t felt since you were a child and receiving chocolate as a gift or treat. Taking that nostalgic feeling but applying it to the grown up audience meant we created a brand that captured the joy of receiving something special but at the same time reminding them that this was no children’s treat – this was a grown up pleasure.

The branding was then applied to a website and monthly chocolate tasting club packaging, as well as the individual chocolate bars packaging. As part of the brands launch we created an exhibition stand with associated POS and shipper units.


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7 Responses to “The Grown Up Chocolate Company”

  1. Thomas
    November 2nd, 2011 @ 11:19 am

    I love the concept, exceptional! Sophisticated chocolate for an adult audience. However, they’ve established a nice bold color palette, but don’t seem to be put it to use in their website, there’s just way to much pink. Also, their kerning could use a bit of help, but overall, a nice finished product.

  2. Richard Baird
    November 2nd, 2011 @ 11:36 am

    Clever juxtaposition of images and product, looks quite unusual for a biscuit product.

  3. Iván Díaz
    November 3rd, 2011 @ 1:21 am

    Good exercice, but from a branding point of view there is not category codes in the packaging, so what is it’s value proposal?… good impact in the shelf but not linked with the category.

    In spain somehting similar happened with a coffe brand wich decided to play with a ‘white’ packaging in a category wher the toasty colors where the driver… it fails very very fast cause it doesn’t linked with the consumer and the visual universe of the category.

  4. Maryline
    November 3rd, 2011 @ 8:41 am

    Nice use of colors. I like the idea of using kids dresses as grown up and with the attitude but does the packaging makes me want to eat what is inside? No

  5. Selektor
    November 3rd, 2011 @ 8:47 am

    Beautiful imagery, and bold design! And in the current market, i don’t think “colour coding” product categories (i.e. use mostly brown for chocolate and coffee, etc.) matters a lot.

  6. Jonathan
    November 4th, 2011 @ 10:10 am

    the concept is awesome, me personaly didn’t understand it was chocolate at first impression, I think modifying little things to make it look more like a chocolate package will transform it from being good concept, to and awesome product that everybody want to eat. that’s my position as a costumer.

  7. Mandy Sherliker
    February 17th, 2012 @ 2:04 pm

    So pleased with how the bars look.
    I enjoyed working on this concept.
    Great to see it all on so many Blogs.
    Mandy Sherliker
    Sherliker Design

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