April 1, 2010 | 4 Comments
Designed by Simmer | Country: United Kingdom
“Originally set up in 2003 by a doctor and his brother from a family of tea estate owners, The London Tea Company now supplies teas to numerous high-profile companies; multi-national supermarkets, hotels and restaurants.
Simmer was appointed to develop packaging design for a new range of teas targeted at the tourist market. Packaging within the category is currently extraordinarily dull and given that tourists come to London and the UK to have fun and be entertained – alongside the more serious side of our culture and history, Simmer decided to take a light-hearted and engaging approach to the designs.
The packaging tins and outer sleeve portray jovial London and UK characters cheekily each drinking a cuppa the finest tea and set into scenic city and country backgrounds. The range is being sold in Duty Free outlets and other tourist destinations across the UK.”