Lovely Package

Curating the very best packaging design

The Malcolm

April 26, 2010 | 2 Comments

Designed by Mash | Country: Australia

“The Malcolm represents the super premium product under the Magpie Estate Brand. This product needed to sit separately from the other wines in the range. The logo type remains consistent as a secondary element, however the bottle design and printing methods depart from the other Magpie Estate wines. A beautiful imported French bottle was chosen, the bird illustration and text details were screen printed. No paper labels were used, even the back label details are screen printed.”


2 Responses to “The Malcolm”

  1. Christina
    April 26th, 2010 @ 12:09 pm

    Beautiful illustration, and I love how it curves around the bottle, specifically. Gives it a whimsical feel.

  2. Zack
    April 26th, 2010 @ 10:29 pm

    The illustration is very detailed and the black bottle looks cool.

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