The Other Oil

May 25, 2014 | 1 Comment

“Our brief to create original packaging design for a new Extra Virgin Olive Oil produced by The Getty Family in South Africa and the only element to the design brief that was mandatory was to ensure that we used the “Old Oil Logo” from yesteryear. As a result the whole design began to take on a deliberately retro feel, including the choice of colour, typography etc. with illustration by Doug Powell, all done locally.”