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The Other Oil

May 25, 2014 | 1 Comment

Designed by At Pace | Country: South Africa

“Our brief to create original packaging design for a new Extra Virgin Olive Oil produced by The Getty Family in South Africa and the only element to the design brief that was mandatory was to ensure that we used the “Old Oil Logo” from yesteryear. As a result the whole design began to take on a deliberately retro feel, including the choice of colour, typography etc. with illustration by Doug Powell, all done locally.”

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One Response to “The Other Oil”

  1. coxy
    May 26th, 2014 @ 7:18 am

    I like the concept, but surely ‘The Original Oil’ would’ve been more apt.

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