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Lovely PackageJun 9, 2009

The Pop Shoppe

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Designed by AmoebaCorp | Country: Canada

“Imagine you have a new client who wants to relaunch a 1970’s Canadian icon. And not just any Canadian icon: The Pop Shoppe. Who doesn’t remember that bottle? That label? Those crazy colours and flavours.

So what do you do?

We decided to not just rely on our memories so we went into research to see what consumers remembered. And then we leveraged what we learned across the repackaging, the in-store collateral, website and all the other consumer toughpoints we could think of.”

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6 Comments, Comment or Ping

  1. Philippe Gauthier

    Love the retro look!!

    Jun 9th, 2009

  2. Drew

    I remember the delivery trucks dropping of cases and picking up the empties. I also believe the had a rival called cynar. Great Site!

    Jun 16th, 2009

  3. Rob

    Didn’t Eddie Shack used to own Pop Shoppe?
    Or was he just a face for teh brand?

    Jun 17th, 2009

  4. chris

    I loved the stuff would love to buy some of the new stuff to see how it is so if some one can tell me how to git some in the U S please do so

    Jun 30th, 2009

  5. Maja Pelc

    I like the carton packaging too. So funky! The wood texture, the patterns, different colours for different flavours… Really nice.

    Oct 1st, 2009

  6. lori

    where can i order the pop?

    Dec 15th, 2009

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