Lovely Package

Curating the very best packaging design

The Supernatural

March 4, 2011 | No Comments

Designed by Inhouse | Country: New Zealand

“Whilst the name of this wine cleverly aludes to its sustainable qualities we wanted the imagery to avoid any clean, green, organic stereotypes. Instead, playing on the word ‘Supernatural’ the label is treated as a cabinet of curiosities including other-worldly objects drawn from natural history.

&… we’re proud to announce a bottle of The Supernatural has been included in the San Francisco MoMA exhibition How Wine Became Modern (showing until April 2011), alongside our Dada1 and Skylark labels as well as other innovative bottle designs demonstrating the progression of design in the world of wine.”

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Lovely Package

Curating the very best packaging design


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