Lovely Package

Curating the very best packaging design

The Yorkshire Saucery

October 2, 2009 | 1 Comment

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Designed by Shark! | Country: United Kingdom | Font: Duffy

“Shark! Design & Marketing recently created the brand and packaging for The Yorkshire Saucery – a new range of chilled fish sauces sold exclusively in ASDA. Communicating the products’ freshness and capturing the expertise and passion needed to make the sauces was vital. By using a handwritten font, brown paper and “I heart” stickers we produced packaging with a handmade, delicatessen feel that is fresh and friendly.”

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Comments

One Response to “The Yorkshire Saucery”

  1. Maja Pelc
    October 7th, 2009 @ 12:33 am

    I love the use of the carton for the top of the packaging. It says organic without the words. Also the handwritten font with the message and photo from the chef communicate small manufacture rather than big, mass production.

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