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Curating the very best packaging design

Theurel & Thomas

May 28, 2010 | 4 Comments

Designed by Anagram | Country: Mexico

“Theurel & Thomas is the first p√Ętisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.”

Comments

4 Responses to “Theurel & Thomas”

  1. Imageobscura
    May 28th, 2010 @ 1:08 pm

    clean, elegant and now I’m craving macarons. What more could you ask for

  2. Alejandro
    June 2nd, 2010 @ 2:58 pm

    Really love the subtle touch of color on your packaging. Modern type (Bodoni, Didot… you name it) will always be synonym of elegance.

  3. Sarah Fox
    June 2nd, 2010 @ 4:38 pm

    I am so in love with this packaging vperfect design for a delicious product

  4. Corde
    July 9th, 2010 @ 6:08 pm

    I love them!! they are better than the french ones..and love the packages!!

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