Lovely Package

Curating the very best packaging design

Stiegl Bockbier

May 22, 2013 | 1 Comment

Designed by Demner, Merlicek & Bergmann | Country: Austria

“A beer that cares for you. Getting home safely: the new package design for Stiegl’s strongest beer.

The problem: during Christmas time, true beer lovers are especially keento Stiegl’s Bock beer. With 7% vol. it’s quite a strong beer, making the ride home by car rather unsafe.

The solution: For a temporary promotion the former labels of the strong beer are being replaced with tickets to Salzburg’s public transportation services. Stiegl offers that consumers of Bock beer may use this cost- and risk-free public transport service in Salzburg to make it home safe and sound and spend the Christmas holidays in the comfort of your home with your loved ones.”

Comments

One Response to “Stiegl Bockbier”

  1. mdpackaging
    May 29th, 2013 @ 12:49 am

    A really clever and funny idea for a beer label.

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors