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Stiegl Bockbier

May 22, 2013 | 1 Comment

Designed by Demner, Merlicek & Bergmann | Country: Austria

“A beer that cares for you. Getting home safely: the new package design for Stiegl’s strongest beer.

The problem: during Christmas time, true beer lovers are especially keento Stiegl’s Bock beer. With 7% vol. it’s quite a strong beer, making the ride home by car rather unsafe.

The solution: For a temporary promotion the former labels of the strong beer are being replaced with tickets to Salzburg’s public transportation services. Stiegl offers that consumers of Bock beer may use this cost- and risk-free public transport service in Salzburg to make it home safe and sound and spend the Christmas holidays in the comfort of your home with your loved ones.”

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One Response to “Stiegl Bockbier”

  1. mdpackaging
    May 29th, 2013 @ 12:49 am

    A really clever and funny idea for a beer label.

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