Lovely Package

Curating the very best packaging design


August 30, 2010 | 12 Comments

Designed by Eduardo del Fraile | Country: Spain

“This bottle was designed to honor Agapito Rico, an important figure in the DO of Jumilla Spain. He was a pioneer in achieving quality wines in this region. The grape that is grown in this land is the Monastrell, a strong flavored grape suitable for arid areas. Agapito is an expert in cultivating wine and the purity expressed by the bottle echoes his quality as a wine maker.”


12 Responses to “Tierra/Earth”

  1. Christina
    August 31st, 2010 @ 5:21 am

    This is crazy cool.

  2. Niklas Hessman
    August 31st, 2010 @ 6:39 am

    Oh my good that so brilliant!!!!!

  3. Christina
    August 31st, 2010 @ 9:25 am

    I wonder what it feels like…

  4. Rico
    August 31st, 2010 @ 9:38 am

    Not very practical. I can just see pouring some in your glass and getting all kinds of dirt with it. Yuk.

  5. Christina
    August 31st, 2010 @ 3:26 pm

    I actually didn’t think that this was actually dirt. I assumed it was glass or some other material molded into realistic-looking shapes.

  6. andrew
    September 1st, 2010 @ 12:12 am

    Bottle rolled in dirt, not sure about it

  7. jc
    September 1st, 2010 @ 8:08 am

    Not sure about it either, makes me feel slightly ill when I look at it.

  8. CJ
    September 1st, 2010 @ 9:11 am

    It looks like a scab

  9. am
    September 2nd, 2010 @ 4:44 am

    Interesting use of texture however probably not that practical least of all in the manufacture of high quantities.

  10. susie
    September 2nd, 2010 @ 9:08 am

    Though beautifully organic, this would never make it onto the market in its current state – there are regulations (quantity, type of wine, etc) that must be on the front of the bottle.

    And I agree with am, not practical.

  11. Melanie
    September 2nd, 2010 @ 9:36 am

    Wow, how strange & interesting. Is that real dirt?
    Even if it’s not useful, it’s still interesting as a conceptual project. Not all graphic design needs to have a function. We are free to be self-indulgent!

  12. Annemie
    September 6th, 2010 @ 6:36 am

    I guess this bottle is in glass? Of course, since that is the best type of packaging to preserve your drinks…

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Lovely Package

Curating the very best packaging design