Lovely Package

Curating the very best packaging design

Tk:aro

March 25, 2011 | 1 Comment

Designed by Monnet Design | Country: Canada

“To match the elegance of the product itself, we kept the design and copy to a minimum – focusing on creating a clean, bright package with hints of luxury (embossed logos on all sides, a foil-stamped message on the front and multi-level embossed photographs on the sides).

One package had to be created that could be used for all of the colours tk:aro will soon be offering. An added requirement was the need to showcase custom engraving on the front of the bottle – for example if a company had the lower metal rim of the bottles emblazoned with their logo, it would need to be visible. To address those concerns we added a custom die-cut window to the front of the packaging which reveals the color of the product as well as the engraved logo. We made a conscious decision not to have a larger PVC-covered front window, as the point of the reusable bottle is to eliminate the unnecessary use of plastics. The printed front was instead used to list some of its biggest selling features and to boldly proclaim what the product is: “the glass you take with you.”

The packaging was printed on FSC-certified paper and the inner tray in which the product sits is molded from pulp which is made of 100% post-consumer fibers and is 100% compostable.

The tk:aro bottle is a reddot design award winner, 2010.”

Comments

One Response to “Tk:aro”

  1. JT Potts
    March 25th, 2011 @ 10:40 am

    Keeping the copy down (to a min) is key.
    I support the layout/ space usage and clean overall design approach.

    The lack of plastic in the product packaging is also nice to see implemented.

    Good job Monnet Design team.

    Sincerely,

    JT
    (Brand Maven at Stoneboard)

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