Lovely Package

Curating the very best packaging design

Torché

July 5, 2011 | 3 Comments

Designed by Gerardot & Co. | Country: United States

“Wine lovers and consumers of all packaged goods are becoming more and more aware of the impact of their purchase decisions. Products that “walk the walk” make it very easy and convenient for consumers to live a more sustainable lifestyle.

Torché is a sustainable wine that cares about the earth. So of course the box and bottle labels were designed to be printed on 100% post-consumer paper. But what really makes this wine unique is what you can do when the bottle is empty. Each bottle of wine includes hardware to create a mountable tiki torch for your back yard. Sustainability can be so cool.

This idea really “caught fire” (no pun intended) when we featured a blog post about how to make your own back yard tiki torch by repurposing empty wine bottles. Over 600,000 visitors + 2,000 Facebook “likes” + 42 tweets and countless retweets since the blog post originally debuted.”

Comments

3 Responses to “Torché”

  1. Reed Botwright
    July 5th, 2011 @ 1:36 pm

    Good job! Love the concept. We find that the best packaging matches the brand concept and purpose of the product. Kudos!

  2. Virgile
    July 5th, 2011 @ 11:25 pm

    “torché” is also a french slang word for “drunk”… Great name for a wine!

  3. Amber T
    October 3rd, 2013 @ 6:07 pm

    Just wondering if there is somewhere I can purchase Torche wine?

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors