Designed by: PepsiCo Design & Innovation
Country: United States
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Explore “Elijo Creer” (I Choose to Believe), a project inspired by the 2022 Qatar World Cup. Transcending a single event, it promotes a proactive mentality and positive philosophy of life through a carefully crafted calligram.
The London Essence Co. and BrandOpus collaborate to refresh the brand’s premium mixers and adult soft drinks, embracing the concept of ‘Tastemaker’ with intricate botanical illustrations and a redesigned monogram. Rollout will begin in February 2024.
“Act of Treason, Australia’s first coastal agave spirit, distinctively grassy with a lime and tropical fruit taste, is grown and distilled on a purpose-built farm in Queensland, boasting an earthy and authentic aesthetic.”
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
In celebration of the Year of the Dragon, Leo Burnett Singapore and Beam Suntory have unveiled a new, special edition packaging for Bowmore® Islay Single Malt Scotch Whiskey. The design is a striking visualization of a determined carp’s journey of transformation into a powerful dragon.
Designed by: PepsiCo Design & Innovation
Country: United States
