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Tru Bru

August 21, 2014 | 1 Comment

Designed by Epic | Country: Australia

“Tru Bru, meaning ‘true flavour, brewery fresh’, is a high-tech system of take-home craft beer. With the bottles the primary vehicle and a great opportunity for customer interaction, a clear and engaging brand was developed around the uniquely branded glassware.

Three characters were developed for the three bottle sizes: Boris the bear (the ‘growler’), Fitzherbert Sinclair (the ‘squealer’) and Coco Voltaire (the ‘whistler’). Fables were written to profile each character and personality, whilst driving engagement to a wider audience. Naming, identity, store fit-out, collateral, apparel and proprietary drinking glasses completed the project.”


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One Response to “Tru Bru”

  1. Thomas Adcock
    August 22nd, 2014 @ 12:36 pm

    Dead animal characters that differentiate the size of the bottle rather than what’s inside? With the clear hierarchy already established with different sized and shaped bottles, I’m not sure the characters add anything. Also, could you erase what’s on the screen printed label if you go in for a refill of a different kind of brew? Overall, interesting concept!

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Lovely Package

Curating the very best packaging design