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Truett Hurst x Safeway

September 18, 2012 | 4 Comments

Designed by Stranger & Stranger | Country: United States

Kevin Shaw, Founder and Creative Director of Stranger:

“The idea came from our own No.13 pack. We created brands in a packaging format that stands out and adds value, interest and gifting opportunities. The added real estate that the over sleeve gives us has allowed us to engage with people in a way that a tiny back label never can. Everyone just wants to pick up and read these packs.

The best ideas are the simplest and we made them look striking and very individual. The launch range is just hitting the shelves and we’re developing new ideas every day.

I have to say that I applaud the way that Safeway have so enthusiastically embraced the idea. This is just the beginning. We’re going to see a lot more interesting ideas in the wine aisles this year.”

Comments

4 Responses to “Truett Hurst x Safeway”

  1. Oliver
    September 21st, 2012 @ 7:05 am

    well done — fabulous

  2. Gorka
    October 26th, 2012 @ 3:20 am

    Grandeeee!!!

    Me encanta.

  3. Andy
    July 2nd, 2013 @ 6:49 pm

    I absolutely love Stranger & Stranger and believe they do some of the most innovative spirits and beverage packaging out there but I saw these wines at Safeway and I hate to say it but they disappear on the shelf. At least at the Safeway I was shopping they weren’t merchandised as a group (like we see in all the design blog pics) but were scattered amongst their respective varietals. It was a scavenger hunt(in a bad way) to try and find these wines amongst the crowded shelves.

    Bummer. Sort of a let down.

    I would be curious to hear how these wines are doing sales wise. I’ll make a deal, if they are doing amazing I’ll drink a whole bottle all by myself.

    Even if these aren’t doing well sales wise I still love them for pushing the envelope.

  4. Patrick
    August 1st, 2013 @ 8:55 am

    Putting wrap to a wine bottle is totally innapropriate in an era where waste is a bigger and bigger problem … This goes against all logic… And it doesn’t make the wine taste better… This will draw the eye of beginners point to the line.

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